Logo Made in Germany
presented by Logo BMWi
in cooperation with Logo AUMA


22 – 24 May 2018 – Shanghai, P. R. China

Meet 18 German companies

Welcome to the German Pavilion at China Beauty Expo 2018!

The 23rd CHINA BEAUTY EXPO – International Beauty & Cosmetics

China Beauty Expo 2018
22 – 24 May 2018
Shanghai, P. R. China

Welcome to the German Pavilion at China Beauty Expo 2018!

The 23rd CHINA BEAUTY EXPO - International Beauty & Cosmetics

22 – 24 May 2018 Shanghai, P. R. China COMMITTED to EXCELLENCE  WELCOME to the GERMAN PAVILION the German Window of Beauty at China Beauty Expo 2018.

German exhibitors are participating under the brand name made in Germany at China Beauty Expo Shanghai, the main business hub for the beauty and body care industry in China. 

Cosmetics and Toiletries made in Germany continue to mean high standards of quality and innovation. The high quality cosmetics, fragrances and toiletries made in Germany are highly appreciated by the customers of more than 200 countries, and increasingly by Asian consumers. 

In Asia, Japan has been the most important market to date for the German manufacturers of cosmetics, fragrances and toiletries, followed by South Korea and China.

Like "Eau de Cologne" invented about 210 years ago in the famous German town Cologne (Köln), well-known herbal extracts recipes or highly appreciated beauty and body care category brands were created in Germany. Brands made in Germany of the cosmetic, toiletry and perfumery industry are among the most valuable brands and with long tradition and world-wide excellent reputation for its innovation and product safety concepts. 

Consequently, beauty and personal care products made in Germany are increasingly appreciated by the consumers in China. German exports of beauty and body care products are increasing every year significantly. 

There's no better way to boost your beauty and body care business in China: 
NEW PRODUCTS made in Germany.

Come in and find out in the GERMAN PAVILION: 
The quality of made in Germany designed at the leading edge of high technology and innovation. 

Germany – the Quality Country. 

The German exhibitors are looking forward to welcoming you in the GERMAN PAVILION hall E2.

Further information about the German manufacturers and distributors represented at China Beauty Expo is available at the Information Booth of the GERMAN PAVILION hall E2 Shanghai New International Exhibition Center.

The Federal Ministry for Economic Affairs and Energy (BMWi), the AUMA – Association of the German Trade Fair Industry and finally the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) wish all exhibitors at and visitors to China Beauty Expo 2018 much success.

Exhibitors at the German Pavilion


Frosch Liquid laundry detergent apple color
Booth number: Hall E7 - B28

United Brands Marketing GmbH
Booth number: Hall E2 - B25

Intensive care capsules
Booth number: Hall E2 - C26

Rudolf Lenhart GmbH & Co. KG
Body Care Shower + Shampoo Extreme Power
Booth number: Hall E2 - D21

Straub GmbH
Bettina Barty - New Colors
Booth number: Hall E2 - D24

ORICONT Handels-und Consulting-Gesellschaft mbH
“Spadien” Cream Shower Soft with Milk and Vitamins
Booth number: Hall E2 - E23

View all German exhibitors and products

News & Innovations

Special award for environmentally-friendly, resource-saving production
The award Ethical Style stands for o Eco-Friendly Materials, Re-/Upcycling Design and Lifecycle Design Concept: The steel and plastic materials used for production can be completely remelted and recycled. The products themselves can be repaired/areground. o Eco-Optimised Production: Optimised... | Further reading

German national champion of the European Business Awards
(Calw, 1/9/2017) With its ANNEMARIE BÖRLIND – NATURAL BEAUTY and DADO SENS Dermacosmetics brands, the European Business Awards has selected Börlind GmbH as its “National Champion Germany 2016/ 2017.” For 10 years, the European Business Awards has been Europe’s ... | Further reading

Sustainable program : CRADLE TO CRADLE
Material flow design of the majority of today´s products : No consideration for permanent conservation of ressources, only one-way-design : Take > Make > Waste, where it contaminates the environment. As a result products are designed and manufactured in a linear “Cradle to Grave” paradigm. Fros... | Further reading

News & Innovations
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