Logo Made in Germany CHINA BEAUTY EXPO 2018

Sustainable program : CRADLE TO CRADLE

Material flow design of the majority of today´s products : No consideration for permanent conservation of ressources, only one-way-design : Take > Make > Waste, where it contaminates the environment. As a result products are designed and manufactured in a linear “Cradle to Grave” paradigm.

Frosch commits the sustainable program CRADLE TO CRADLE since 2015. Cradle to Cradle is a design paradigm based on the idea of nutrient management, which enables product materials to be upcycled again and again. Everything becomes a nutrient and can be returned to the environment or recycled without a loss of quality, from waste to nutrient, from Take > Make > Regenerate.

Exhibitor: ERDAL-REX GmbH

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